Apex Logistics — 340% More Leads in 90 Days

The Challenge

What was going wrong

Apex Logistics was losing 40% of after-hours inquiries because no one was available to respond.

Their sales team was overwhelmed with manual data entry, spending 15+ hours per week on admin instead of selling.

Lead qualification was inconsistent — some leads were followed up immediately, others fell through the cracks.

They had no visibility into lead sources or conversion rates, making it impossible to optimize their marketing spend.

The Solution

We deployed an AI chatbot on their website that engages visitors 24/7, answers questions about services and pricing, and captures lead information.

The AI automatically qualifies leads based on shipment volume, routes, and timeline, then routes high-value leads directly to the sales team.

We integrated the chatbot with their CRM, so every lead is automatically logged with full context — no manual data entry.

We built a real-time dashboard that tracks lead sources, conversion rates, and response times.

How It Was Built

Week 1-2Discovery and mapping of their lead qualification criteria and sales process.

Week 3-4Built and trained the AI chatbot on their services, pricing, and common objections.

Week 5Integrated with their CRM (HubSpot) and set up automated lead routing rules.

Week 6-7Tested, refined, and deployed. Trained the sales team on using the new system.

Week 8Live. Real-time dashboard showing lead sources, conversion rates, and value.

Results

340%

More Leads

Qualified lead volume increased from 50 to 220 per month

100%

After-Hours Capture

All inquiries captured, even at 2am. Zero lost leads

90%

Less Admin Work

Sales team reclaimed 15+ hours per week

“MX4 built our AI lead capture system in 3 weeks. We went from losing 40% of after-hours inquiries to capturing 100% of them. Revenue is up 340%.”

James Okonkwo

Managing Director, Apex Logistics

Let's build an AI system that delivers measurable impact for your business.